Skinny Cow Iced Coffee

This was a new product category launch for Skinny Cow as they have only previously ever lived in the confections and ice cream space. Skinny Cow Creamy Iced Coffee was a lower-calorie, grab-n-go beverage sold as single servings in fridge cases as well as convenient 4-packs. The centralized indulgent creamy swirl was the focal point while the tumbling beans that lockup with the name was used a visual immediacy to the product offering.